Sponsors
Official Sponsors & Commercial Partners of ETPL 2026
The European T20 Premier League (ETPL) has established a robust framework of corporate backers, strategic financial advisors, and global media networks for its inaugural 2026 season.
While the league has chosen not to name an overarching title sponsor for its first edition, it has locked in high-profile commercial partnerships and national board backing to power Europe’s premier ICC-sanctioned franchise competition.
Also visit: European T20 Premier League (ETPL) Live Score page
ETPL Official Commercial Partners
- Official Foreign Exchange (FX) Partner: Corpay Cross-Border
Managing global financial movements, currency exchange, and multi-border commercial operations across all participating countries. - Official Ticketing Partner: Tixr
Handling exclusive match-day ticketing, VIP hospitality bookings, and fan access across all host venues.
- Official Digital Transformation Partner: Tata Consultancy Services (TCS)
Powering ETPL’s digital ecosystem under a multi-year agreement, spanning fan engagement, commercial partnerships, player development, and league-wide digital platforms.
ETPL Financial Advisors & Corporate Backers
- Exclusive Investment Banker: Oakvale Capital
Serving as the league’s official corporate finance and strategic advisory partner. - Strategic Tech Investors: Fireflies.ai
Integrated into the ETPL ecosystem as a key strategic partner and franchise-level investor (including co-ownership involvement with the Rotterdam Dockers alongside Bollywood icon John Abraham). - National Board Backing:
Operates as a strategic joint venture with official backing from Cricket Ireland, Cricket Scotland, and the Royal Dutch Cricket Association (KNCB).
ETPL Official Broadcast & Media Partners
ETPL matches will be telecast live across major global sports channels and digital platforms, bringing the 32-match tournament to millions of viewers:
| Region / Market | Television Network | Digital / Streaming Platform |
|---|---|---|
| Indian Subcontinent | Star Sports | JioHotstar |
| United Kingdom & Ireland | TNT Sports | HBO Max |
| United States & Canada | Willow TV | Cricbuzz |
| MENA & Southeast Asia | Cricbuzz | Cricbuzz App |
Franchises & High-Profile Co-Owners
The tournament features 6 city-backed franchises driven by world-class celebrity investors, legendary cricketers, and founding partners:
- Dublin Guardians:
Owned by a high-profile consortium led by former India Head Coach and cricket icon Rahul Dravid. - Rotterdam Dockers:
Backed by Bollywood superstar John Abraham and Fireflies.ai, alongside South African cricket stars Faf du Plessis, Heinrich Klaasen, and Jonty Rhodes. - Glasgow Cosmic:
Owned by a consortium comprising former Australian opening batter Matthew Hayden, Indian businesswoman Tansha Batra, and the Mugafi Group (an India-based sports and entertainment entity).
(Note: Originally announced as “Glasgow Mugafians” with Chris Gayle, the West Indies star subsequently exited the franchise, with Matthew Hayden stepping in as co-owner). - Amsterdam Flames:
Owned by an Australia-based consortium featuring World Cup-winning captain Steve Waugh, five-time Olympic hockey medalist Jamie Dwyer, and businessman Tim Thomas. The team is captained by Australian star Mitchell Marsh and coached by Ryan Cook. - Belfast Wolves:
Owned by the Floodlight Capital Consortium and co-owned by Australian star Glenn Maxwell (who also serves as team captain alongside investor Rohan Lund). The team plays its home matches at Belfast’s iconic Stormont Cricket Ground. - Edinburgh Castle Rockers:
Owned by a New Zealand-based ownership group led by former Black Caps fast bowler Kyle Mills, Nathan McCullum, and Rachel Wiseman.
Founding Leadership & Investors: Co-founded by sports entrepreneur Abhishek Bachchan, alongside Australian cricket legends Steve Waugh and Glenn Maxwell.
Conclusion & Future Outlook
The European T20 Premier League (ETPL) 2026 marks a historic milestone in expanding elite franchise cricket across Europe. By uniting world-class athletes, legendary team owners, and premier commercial partners including Corpay, Tixr, digital transformation partner TCS, and major global broadcasters like JioStar and TNT Sports the league establishes a sustainable, high-impact platform for global sports entertainment.
Supported by national cricket boards and backed by innovative financial and tech partners, ETPL is set to deliver an unprecedented viewing experience for fans worldwide while driving commercial growth for cricket across the continent.